online article inThe Next Web | Insider, Dec. 6th, 2011:
http://thenextweb.com/insider/2011/12/06/play-ludwig-teaches-students-physics-in-a-brilliant-interactive-game/

more info at http://www.ksf2011.co.kr/

but Ludwig did not appear in many english journals or newspapers yet. You can have a look at the german clippings here or even better - write an article in english!